Chatherine Tradd:
Turning Complex Content into a Conference Standout
The Challenge
Catherine was preparing to speak at a digital transformation manufacturing conference. It was an exciting opportunity, but it simultaneously overwhelmed her and filled her with speaker anxiety. She didn’t have much experience presenting at events like this and struggled with how to make her technical, data-heavy content feel relevant and engaging for a general audience. Her slides lacked the professional polish she wanted, and she worried her message wouldn’t land. More than anything, she feared being another forgettable breakout session. She wanted to show up as a confident representative of her company and deliver a talk that brilliantly stood out for the rest.
The Transformation
Through Patti’s coaching, Catherine gained the clarity, structure, and confidence to transform her presentation. Together, they shaped a compelling message with actionable takeaways, cleaned up the slides, and elevated the visual storytelling to better reflect Catherine’s subject matter experience and her company’s brand. The result? Catherine delivered a concise, deeply relevant presentation that got noticed. Including a past Be Brilliant client who immediately recognized Patti’s coaching and shared that it was one of the best sessions he had attended. More impressively, the conference sponsor invited Catherine to present again as a featured guest on their educational webinar series. Measurable evidence she didn’t she didn’t just deliver a good presentation—she delivered a spectacular one.
Highlights
The Challenges
- Inexperienced in conference breakouts
- Unsure how to simplify complex content
- Lacked engaging visuals and clear structure
- Wanted to reflect confidence and credibility
- Needed to stand out in a crowded agenda
The Results
- Crafted a clear audience-centric message
- Developed visually impactful slides
- Eased her speaker's anxiety and fears
- Invited to speak on a follow-up webinar
- Recognized instantly as a "Be Brilliant" speaker