Conference Speaker Training

Why You Need to Offer Training

Conferences can be a great opportunity for gaining knowledge and networking. However, not every conference lives up to its attendees’ expectations.

When speakers have poorly prepared slide decks, unengaging presentations, and mediocre speaking skills, attendees’ experience will be greatly impacted, even if the theme, venue, staff, and other parts of the conference are top-notch.  

To help you achieve the ultimate goal

The ultimate goal of a conference should be to provide value to its attendees and in order to do that you need excellent speakers. In this guide we’ll cover: 

Why Is Conference Speaker Training Important?

You’ve invested in a venue, technology, software, conference-specific staff, and more. But, chances are you haven’t invested in resources to help your speakers reach their potential.

Investing in speaker training is the assurance you need to know your speakers will wow your conference attendees, give an engaging presentation that ties into your theme, and transition to virtual seamlessly if necessary. At Be Brilliant, we believe speaker coaching for conferences is a win-win-win situation: 

You’ve invested in a venue, technology

Additionally, there are many other benefits to providing training for your speakers. For example, investing in an expert speaker coach can:

Show your speakers you care about their success

Having extra guidance and support will make speaking at your conference less stressful, especially for newer presenters. Even experienced speakers will appreciate the extra support from your organization, making you stand out from other conferences.

Boost speaker confidence

Practicing with an expert is sure to make every speaker, regardless of their experience level, feel more prepared and confident when it’s time to give their presentation. And more confident speakers lead to better presentations.

Help create more engaging in-person, virtual, and hybrid conferences

With a coach who is experienced in training speakers to transition their presentation abilities to the pre-recorded or live virtual space, your speakers will be equipped with the skills they need to engage their audience, regardless of the format.

Failing to support speakers, offering lackluster content to attendees, or hosting an unengaging virtual conference can hurt your organization’s reputation and discourage attendees from participating in the future. You can cross your fingers and hope for the best, or you can ensure every speaker has effective presentation skills and the resources to succeed.

Show your attendees you care about their experience

If your audience walks away from your conference feeling like their time was wasted, they’re not likely to register in the future or recommend your conference to their colleagues. In fact, did you know 80% of people join events for educational purposes? Similar to making sure your speakers feel supported, investing in a good speaker coach will show your attendees you care about their investment in your conference.

Increase the time speakers dedicate to preparations

While you can hope every speaker is putting in the required amount of time to prepare an excellent presentation, this won’t always be the case. Having each speaker work with a coach makes certain they are actively preparing before the conference and practicing their presentation ahead of time.

Foster a cohesive conference experience

Because you will likely have many different speakers giving unique presentations, it’s essential every presentation aligns with the conference’s overarching goal marketed to attendees. A speaker coach helps build a cohesive narrative across all of your conference’s presentations.

“Patti Schutte is one of the best presentation coaches I’ve ever met. Over the years, she has helped me build compelling narratives for many engagements. We’ve worked together on internal and external corporate presentations and product launch messaging. She has helped me engage people while serving on industry panels. We’ve done webinars and training and most recently, she has helped me build my brand and messaging and corporate slide template as a business owner. Patti is top notch in her field and I highly recommend her services to everyone in need of content layout, presenting and speaking help. Oh wait, did I mention, she ROCKS!”

Kelly Eisenhardt
Co-Founder and Managing Director, BlueCircle Advisors

“When looking for expert professionals to present at our conference, we promote our partnership with Be Brilliant as the real reason you should send in a submission. Accepted speakers have the opportunity to work with Patti and her team from start to finish on their presentations and speaking style. Be Brilliant is as familiar with the jitters as with the highly-produced speeches of the gazillion-dollar earners. I have seen Patti work miracles at the highest levels – as well as transform less-experienced speakers.”

Ruth Morss,
Executive Communications, PTC

“Engaging with a group like Be Brilliant to assist with presentations is genius! Patti was amazing, she really refined the slides and taught me more about decks and presentations than anyone I’ve ever worked with! She made the entire process very easy! Thank you.”

Ryan Kerry,
CEO of KnowLedger, Speaker

Patti’s attention to detail–to the little things–makes the difference between good and great. The way that she communicates those little things back to me made such a huge difference for great in getting my message across!!”

Marcelo Pozzetti d’Arce,
Senior Manager Warehouse Operations North America, Embraer, Keynote Speaker

“When you’re a busy professional, insightful support provided quickly and efficiently is priceless. I knew I had the tips and tricks ready to go because of my meeting with Patti. After my live presentation – not kidding – someone raised their hand at the end and said it was one of the best sessions they attended. Thank you Patti!”

Laura Sloan,
CPA and Sr. Consultant, DSD Business Systems, Conference Speaker

“We knocked it out of the park!! Our audience was engaged, and many said it was one of the best presentations they had ever seen at the conference. We think our graphics-heavy presentation (thanks to Patti) kept the audience focused on our story and didn’t feel like what they would normally see back at work.

Kimberly Brean,
Engineering Product Support Directorate, Raytheon Missile Systems, Conference Speaker

Thank you. Thank you. Thank you. I had never presented at a conference before, not to mention as a customer spotlight in front of thousands. I was nervous and worried about getting our company’s story across and not making a fool of myself. The presentation came together beautifully. The audience was so engaged! Thank you again.”

Robert Treiber II,
Co-Founder and President, Boston Engineering, Keynote Speaker

“The biggest benefit to working with Patti is I am now more confident to deliver precise presentations that get my point across with clear purpose and intent and get results. I now know how to present through storytelling. Each session is worth every moment of my time as it’s customized to my immediate needs. ”

Kishore Tummala,
CEO BundleN

“I was worried about the coaching being remote, and my presentation in person. However, I should not have been worried! Patti’s coaching helped me have the skills to overcome my fears, move forward with creating my presentation quickly, and generate the slides I needed to be the best presenter I could be for my topics.”

Kristie Parker
Sr Project Manager, Sage Intacct, Conference Speaker

“I know our customers really appreciated your feedback and I learned a ton from you. Thanks again for making sure everyone was prepared and helping to create interesting and memorable presentations! I’m definitely hoping to work with you again.”

Daniel Haggerty III,
Sr. Corporate Communications Manager, Applause

“Thank you so much for all your help with the LWX Virtual Event. Your input and guidance for the virtual keynote speakers was very much appreciated. I always enjoy working with you and look forward to doing it again next year.”

Doug Hodge
Executive Producer for LiveWorx

“[My co-presenter] and I participated in your webcasts and took your advice. The audience loved it! We ended up winning the best of award at the conference and both feel that you deserve much of the credit for that.”

Conference Speaker

“Thank you for the excellent training materials you created for the virtual conference this year. They provided the perfect framework for developing my presentation and gave me some much-needed help!”

Seun Ojo
The Machining Group, Virtual Conference Speaker

“Thank you sooooooo much!!! BTW – I met someone that worked with you last year; he immediately said, ‘I can totally tell you worked with Patti…’ 🙂 Your company’s brand is strong!”

Catherine Tradd,
Supply Chain Manager, Solar Turbines, Speaker

“I wanted to send a BIG THANK YOU…you helped make onsite logistics, rehearsal, and the final show amazing.”

Robert Schmid ‘Mr. IoT’,
Keynote Speaker

“Patti was great and very valuable resource. I’ve actually already recommended her to friends!”

Jennifer Cassidy
CFO, NAIFA.org, Keynote Speaker

“I wanted to send you a note to say THANK YOU! I felt so much more prepared than I would have without you.”

Michelle Schimberg,
Director of Managed Services, Armanino, Speaker

“Working with Patti is a game-changer. I left a recommendation on LinkedIn as working with her is quality help.”

David Appel,
Head, Subscription and SaaS Vertical, Sage Intacct, Keynote Speaker

The success of the speakers can make or break your conference.

Make sure you’ve equipped your speakers with the skills they need.