Charlie Ungaschick
How a CMO Leveraged Expert Presentation Strategy and Speaker Coaching for his Enterprise Conference
The Challenge
As Vimeo’s CMO, Charlie Ungashick faced the challenge of producing REFRAME 2024, the company’s first enterprise conference, to create a standout experience and strengthen Vimeo’s position as the most trusted video platform for creatives, entrepreneurs, and businesses. He knew powerful presentations would make or break the event’s impact. He needed assurance every speaker, from company executives and product leaders to customers, industry leads, and high-paid keynotes, would deliver brilliantly and elevate Vimeo’s brand. Having worked with Patti across three companies and six events, Charlie brought her in to lead presentation strategy and speaker coaching. Confident she would elevate every speaker and ensure the content had a lasting effect.
The Transformation
Patti partnered closely with Charlie, Vimeo product teams, EAs, customer speakers, and celebrity keynotes to bring REFRAME 2024 to life. Through tailored presentation strategy and coaching, she helped each speaker refine their message, strengthen their delivery, and connect authentically with virtual and in-person audiences. From C-suite leaders to customer storytellers, everyone walked on stage ready to deliver a polished, powerful, on-brand presentation. The result? REFRAME 2024 left attendees inspired, customers more connected to Vimeo’s vision, and employees proud to be part of something extraordinary. The event reinforced Vimeo’s position as a market leader, and Charlie has already secured Patti’s services for REFRAME 2025.
Highlights
The Challenges
- First-ever enterprise conference
- High-stakes, high-visibility live event
- Diverse speaker roster with varied experience
- Pressure to create a memorable brand experience
The Results
- Elevated speaker performance across all roles
- Consistent on-brand presentations
- Boosted customer engagement and loyalty
- Strengthened internal employee pride and morale
- Secured partnership for REFRAME 2025